The Brand
Sorbido is more than just a tequila brand; it’s about creating unforgettable moments. Founded by a group of friends passionate about blending the rich traditions of tequila-making with a modern twist, Sorbido brings you an experience that’s smooth, sophisticated, and just a little bit cheeky. From the heart of Jalisco, Sorbido is crafted with precision and a touch of rebellious spirit, making every sip a celebration.
The Challenge
Sorbido needed a brand identity that would resonate with millennials and rekindle their love for tequila. They wanted to position themselves in the mid-tier market, balancing quality with affordability, and capture the essence of modern tequila culture. The founders emphasized the inclusion of the agave plant in the logo design and desired a wild western theme that evokes nostalgia for classic Hollywood films and traditional Mexican culture.
The Solution
Logo and Typeface Design:
Research & Concept Development:
- Explored millennial preferences and cultural themes.
- Studied classic Hollywood westerns and traditional Mexican aesthetics.
Logo Design:
- Integrated the agave plant as a central element.
- Developed several concepts reflecting wild western and Mexican themes.
- Final logo: stylized agave plant with a vintage western font, blending heritage with a modern twist.
Typeface Design:
- Selected vintage typography to evoke a wild western vibe.
- Ensured readability and modern appeal for versatile use across branding materials.
Bottle Branding
The bottle design was crucial in conveying Sorbido’s unique character. The labels were designed to be eye-catching and informative, with intricate details that hinted at the craftsmanship behind each bottle. The branding successfully combined the traditional Mexican heritage vibe with a modern appeal, ensuring it stood out on the shelves and attracted the target demographic.
