The Brand
BRKN CODE is a groundbreaking queer, androgynous clothing line designed to challenge and break traditional gender norms. The brand’s mission is to offer stylish, gender non-conforming apparel that provides a space for those outside the binary to truly express themselves. BRKN CODE focuses on androgynous styles, creating products that cater to diverse body types and sizes, particularly supporting the trans+ community.
The Challenge
As a startup with no existing branding, BRKN CODE needed a complete brand identity from the ground up. The challenge was to create a bold, inclusive visual identity that reflected the brand’s mission to break the binary and provide a sense of belonging and empowerment to its audience. This required a design that was modern, edgy, and deeply resonant with the brand’s core values and target market.
Ideation
Our moodboard for BRKN CODE focused on urban streetwear, bold typography, and graphic elements. Key themes included vibrant greens, blacks, and whites, digital motifs, and cultural references like graffiti and pop culture to resonate with the target audience.
Concept Development:
- Research: Analyzed trends in streetwear and androgynous fashion.
- Visual Exploration: Experimented with logo concepts featuring fractured and glitch effects.
- Feedback: Refined designs through collaborative discussions with the BRKN CODE team.
Final Design: The result is a modern, striking logo with a fractured design, symbolizing breaking societal norms. Bold typography and a vibrant color palette ensure a visually impactful identity that embodies BRKN CODE’s mission of inclusivity and empowerment.
