The Brand
Kaleido is a bespoke mosaic tile company specialising in high-end, custom-designed tiles. They combine traditional craftsmanship with modern aesthetics to create unique, stylish mosaics that elevate any space. Kaleido’s mission is to blend the rich heritage of mosaic art with contemporary design, offering tailored tile solutions that stand out in both residential and commercial projects.
The Challenge
Kaleido needed a comprehensive rebrand to modernize their image while preserving the essence of their craftsmanship. The challenge was to develop a brand identity that conveyed luxury, sophistication, and artistic excellence, positioning Kaleido as a premium supplier of bespoke mosaic tiles. The new branding had to appeal to discerning clients looking for high-quality, stylish tile solutions.
The Solution
The solution for Kaleido’s rebrand centered on creating a sophisticated and modern visual identity that still honored the intricate artistry of mosaic tile design. The new logo is an elegant emblem that combines the letter “K” with tile patterns, symbolizing both the brand’s name and its core product. The color palette chosen is rich and elegant, reflecting the luxury and high-end quality of Kaleido’s offerings. The typography is classic and refined, enhancing the overall feel of sophistication. Design elements inspired by mosaic art were integrated throughout the brand identity to create a cohesive and visually appealing look.
